The HealthMastery program has a marketing program that works to effectively recruit employees onto the program…
One of the biggest reasons why most wellness programs fail is because it is not marketed effectively to employees. Studies have shown that at any given time, only 3% of employees are currently “open” or ready to begin a wellness program.

Another 6-7% are open to it, but need more of a nudge.

The other 90 odd % are divided into three nearly equal categories:
1) Not really thinking about it right now.
2) Not really interested but could be if it was presented to them in the right manner.
3) They KNOW they are not interested in getting started. Most companies promote wellness program using a one step marketing campaign and wonder why their employees are not taking part.

If you are just handing out brochures, hanging up a few posters and advertising wellness programs on an intranet or wellness portal….THIS WILL NOT WORK or effectively recruit a large number of your employees!

HealthMastery’s program emphasizes the benefits of participating that appeal to each sex/gender…
To get employees to join you need to convince them at an emotional level that resonates with them individually. Offering only financial rewards & gift based incentives to employees to join a wellness program can often fail. Only some employees will be motivated by the actual reward and others more motivated to join for personal reasons specific to them right now.

For example, some employees will be encouraged into a wellness plan if they are taught how to work out with weights, as this might be an area they are interested in at this stage.

Another employee may be encouraged if they can learn how to eat right and influence their family’s diet as this is a current concern right now in their life.

The HealthMastery program covers all areas (including how to exercise right, tips to reduce stress, how to eat well, foods to boost energy and ways to increase productivity for example) to appeal to different employees needs at the stages they are in.

HealthMastery’s program offers Motivation & Accountability.
Is your program currently motivating and inspiring your employees to keep going on the program? Research has shown that people are 85% more likely to stick to a goal if they have someone keeping them accountable and continually motivating them to keep going. Health Coaches and Personal Trainers are extremely popular as part of company wellness programs, BUT they are a huge cost to companies. These can sometimes outweigh the actual ROI of the wellness program! Discover how the HealthMastery Program will Motivate and Keep your employees accountable to help them achieve their personal health & fitness goals.

HealthMastery Programs are designed to be used by the employee outside of work…
It’s great that there is corporate wellness programs designed to educate employees on how to be more active, offer seminars on healthy habits or offer workplace gyms to encourage exercise.

As important as it is to encourage activity at work, it’s so important that your employees can follow the program at home if they wish to. Participation rates soar when the program appeals to employees.

There are employees who prefer to workout at home and have a step by step plan to follow HealthMastery’s program is email based, so your employees can assess it from work or home. If your employees integrate the program into their everyday life, they are more likely to stick at the program long term. A recent study showed that format of exercise was a strong predictor of exercise adherence, with home-based programs related to greater adherence.

Encourage Family involvement and cross over into the home.

We all need a little support when changing our health and wellness habits. HealthMastery’s program is email based so it can be assessed at home. Employees are encouraged to do specific components of the program in their own time and even with a spouse. A study showed that support received from family and friends were found to be the strongest predictor of adherence on a long term program (at months 7 – 12). As mentioned, format of exercise was also a strong predictor of exercise adherence with home-based programs related to greater adherence.